Technology like augmented and virtual reality are pushing the boundaries of digital possibilities, helping fuel the rise of the metaverse. And not only are we spending more time inside digital platforms, new forms of producing and consuming content are also being embraced. On social media alone, users spent on average 142 minutes per day on such platforms in 2021, which is a jump for the 90 minutes recorded less than 10 years ago. Nevertheless, there’s no denying that the Covid-19 pandemic forced us all to spend a lot more of our time online, whether for work, shopping or to socialize with others. Ever since Facebook’s splashy rebranding to Meta last year, the tech world has been set abuzz with all things metaverse which, for all its publicity, still remains a vague idea for many.
Even if you’ve been living under a rock, you’re probably heard about the metaverse and virtual worlds lately.
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